“Information gathered from Neil Patel Blog.”
My Starting Point For Guest Blogging
My starting point for guest blogging is looking for opportunities with your most important goal is; to find sites that are relevant to your niche, that fit the following criteria.
- The content is focused on your niche.
- The audience of the blog will be interested in your niche.
- The blog has engaged readership (posts have been shared socially and commented upon).
- The blog owner is active on social media (so you know that they will be promoting your work on their site).
Another online community of guest bloggers is My Blog Guest. Sign up for free and search for blogs which are accepting guest posts.
Better yet, post your own information to say that you are looking to write guest posts on a particular topic so blog owners can find you!
What Are You Looking For When Browsing?
What I do when browsing the web is getting to know the target blog’s content.
I’m looking for the content importance of what they and offer or their solutions.
Sure you know they have content about the keyword you searched for while looking for guest post opportunities.
But you need to know even more about that content such as…
- What level of the audience are they writing for (beginners, intermediate, advanced)?
- What type of audience are they writing for? If your business is B2B, then you will want the blog audience for your guest post to be businesses, not general consumers.
What type of content do they write? Is it mostly general concepts or specific, detailed tutorials? Do they like lists?
One Last Thing
Some blog owners are more likely to accept guest posts by certain types of people over others.
Peruse a few guest blogger bios on the blog to see if they are fellow bloggers, freelancers, consultants, business owners, and so forth.
This will be important when you introduce yourself to the blog owner for your pitch. You can read more about the success rates of guest posting outreach in this study on SEOmoz.