Meaning of colors
The meaning of colors depends on many things such as:
- Cultural level
- Education level
- Emotional level
- Day in the life
- Intellectual level
A color is a form of non-verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual – it all depends on what energy they are expressing at that point in time.
Each color has multiple sides to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here.
Psychology meaning of colors
Information gathered graf1x.
- Red color meaning
The color of passion and drama. This color attracts the most attention and is associated with strong emotions such as love and anger.
Red is the color used universally to signify danger, courage, strength, and power. Red is stimulating, vibrant and exciting.
Red inspires desire with a strong link to sexuality and increased appetites. In Chinese culture, red represents luck and prosperity.
Use red when you want to get pulses racing and to inspire action. However, use carefully as red can evoke feelings of aggression and cause visual strain.
Lovers of red are passionate with an enthusiasm for life.
- Orange color meaning
The color of encouragement. The combination of yellow and red makes orange convey excitement, warmth, and enthusiasm.
Social and inviting, this is the color of the extrovert, exuding happiness and joy, releasing inhibitions.
Need to be inspired into action or have a positive outlook on life? Orange is a motivating and encouraging color.
Orange is appealing to young people. It stimulates the appetite and is associated with healthy good.
However, the negative connotations of orange include insincerity, exhibitionist and self-indulgence.
- Blue color meaning
The color of trust. Blue, the shade of the sea and the sky, is thought to induce calm and convey tranquillity, serenity, and peace.
The popular color instills confidence and inspires feelings of trust, loyalty, integrity, and responsibility.
Cool blue is conservative and can also be perceived as aloof.
Blue tends to suppress the appetite – there are not many foods associated with blue in nature.
- Green color meaning
The color of growth and health. Think of nature and see green in all its glory expressing renewal and life.
Green has a strong association as a refreshing and peaceful color. It evokes the feeling of abundance and a plentiful environment while providing a restful and secure feeling.
The prosperity signified by green can be negatively perceived as materialistic and possessive.
- Pink color meaning
The color of sensitivity. The passion of red combined with the purity of white create this color associated with love, tranquillity, and femininity.
Pink has associations with tenderness and nurturing while conveying a sense of safety and even vulnerability.
Seeing the world through “rose (pink) colored glasses” it holds a negative connotation as being associated with being unrealistic and overly optimistic.
- Black color meaning
The color of mystery. Black is actually the lack of color. It covers, hides and implies that there is a barrier.
A strong and powerful color, black is formal and sophisticated, sexy and secretive. It is the color of things that are scary and evil.
Black conveys pessimism and a lack of hope. While black has many negative associations, it is a color that signifies power and control.
It is considered unfriendly and intimidating, yet still refined, elegant and confident.
Black is helpful to other colors, being a strong contrast and making them stand out more.
There are many more colors to cover. Colors can boost your content however, combining colors can have a positive influence and other colors combined cause negative reactions.
Knowing the psychological effect of colors can change your content to attract attention, to be distinguished, to remember or highlights the important stuff.
Note: Combining wrong colors will chase away customers/readers or your target audience.
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