What is inbound marketing?
Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that?
You attract prospects and customers to your website and blog through relevant and helpful content.
Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value.
And finally, you delight them by continuing to act as an empathetic advisor and expert.
The definition is from HubSpot.
Planned goals
Every blogger wants to write a helpful blog for the general audience. To reach that you must learn and master goal settings.
The common goal of a blogger.
- Extend blog reach.
- Maximize blog outreach.
- Create a user-friendly blog layout.
- Add positive value to your blog.
- Increase the time on the blog site.
Let’s turn the common goals into inbound marketing goals.
Future-proofing
1). Strategy
Do you want to extend your blog reach?
A well-built online strategy helps limit too many trials and errors when creating fresh content.
With a good foundation, you can shorten your blog steps and enhance your blog results.
That allows you to start your blog right, plus it becomes easy to set your blogging goals.
2). Visitors
With blogging, you have to keep your readers in mind. You need to write and design for every visitor who reads your blog.
Therefore a smart layout and user-friendly menu are required to go to the next level.
3). Leads
Every blog post you write must have a beneficial side to it. That allows you to close a deal that is good for you and the reader. An online sale consists of
- Followers count
- Likes
- Shares
- Reblog
- Comments
- User engagement
- Trust
- Links
- Expertise
- Influence
You have to practice a sales pitch for your blog. Do you want to learn how to create a sales pitch? Go here → Learn to pitch.
4). Customers
The general knowledge of users levels up furthermore people getting smarter. Your blog has to go along with that.
You can start by increasing the knowledge level of your blog post by adding value.
Don’t worry about the trends or your stats keep developing your writing skills.
5). Promotion
One of the bloggers’ (you and me) goals is to increase the time on the blog site.
To do so, you need to get creative with content to maximize your blog reach.
That can be done with guest blogging, linking, emailing, or content supporting.
For guest blogging request an invite
Conclusion
Inbound marketing is a strategic move to improve the results of each blog.
Whenever you have a new blog goal, and you want to take it to the next level with it.
Inbound marketing will assist you to carry out that blog plan and future-proof it.
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One practical tip to this is establishing a content calendar and sticking to it, highlighting the different goals for each piece of content. Start working on a content calendar in collaborative software, such as Asana or Notion, especially if you need to share content with a team. Although it’ll take some legwork, this is also going to be something that you’ll eventually turn to habit, generating more inbound traffic in no time.
Thanks for checking my blog post! Your approach is handy I like the part about using a calendar, sticking to it and highlighted content. I agree with “collaboration tactics” surrounding yourself with the right people with the right know-how of inbound marketing and content creating that can generate more traffic. I totally AGREE with you on that point.