Best SEO Techniques To Boost Your Search Traffic (Guest Post)

Written by ValueHits


Authors Bio

Hardik Mody is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and expert knowledge in the field, he identifies potential customers and develops marketing campaigns.

Bring your business questions to ValueHits for your digital marketing solutions.


What You’ll Get:

– SEO advice.
– PPC advice.
– SMO advice.


Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.


The success behind engaging your audience with your brand lies behind how well you understand the concept of SEO. Thousands of companies will be hungry for that website traffic and audience engagement and take help of the best SEO packages that agencies have to offer. However, staying on top of the entire competition requires a lot of research and experimentation.

Website traffic is everything as it will be the factor that determines how much revenue you will make in the end. Search engines are busy satisfying user’s search intent. If your website offers the right content, then your website is bound to rank high and gain more traffic. However, it is not fun and games if you are not following the algorithms laid down by search engines.

Billions of searches are conducted every day on Google. Your aim should be to get on the first page of the search engine result pages. Once you rank in the first pages, your website gain’s better visibility, which equates to more traffic, increased conversions and more revenue!

Here are several different ways in which you can increase the traffic to your website through SEO:


1. A comprehensive SEO audit:

Conducting a thorough audit of your website will help you discover why your brand isn’t receiving the traffic and sales it deserves. Auditing is a systematic way of discovering what’s working for your website, and what’s not. An audit is a comprehensive review of your website, which shows you where your efforts are paying off and where it isn’t. Such reviews help you rectify the errors and assist you in making better decisions. Also, auditing helps you align your current strategies with your goals.

An SEO audit examines your website’s overall performance and checks how well your SEO plan is aligned with the current trajectory. This way, you can implement tactics that will help you reach your goals and improve your profits and website traffic.

SEO auditing isn’t an advanced move, but a basic one. However, many websites fail to conduct an audit and miss out on basic errors, like missing page titles and descriptions. Such errors are easy to overlook but can be easily fixed with an SEO audit.

Your basic SEO audit should check for all titles and descriptions. Further checks should include website check for keyword optimisations, URL optimisation, proper formatting, image alt tags, etc. Further, there are tools available online, which can help you deeply analyse your website for more errors and give you a detailed review.


2. Give your users what they expect:

Google strives to offer its users with the right answers for every query they search for. And its not just their search engine; their every product is aimed at making lives of their users a bit easier. Every tool and device they make is focused on making Google the best search engine on the internet. When Google themselves focuses heavily on satisfying user’s search intent, so should you! Your major focus should be to offer what your customer wants. There is a need to understand what your customer wants and curate content that magnetises towards your website.

Listen to what your customer wants. Take feedbacks and answer their queries. Gather as much information as possible about your users and mould them into your website. This way, your website will be able to offer exactly what your customer wants, and therefore, they will be automatically guided towards your website.

Count on your user’s opinions. Make use of social media platforms that offers feedback. Check out the most popular pages in Google Analytics. Monitor which posts get the most engagement. Keep an eye out on your user’s comments on your blog posts. Such steps help you create the right content. The right content helps magnetise your target audience towards your website and help satisfy their query.


3. SEO-optimised landing pages:

A landing page can be the difference between a prospect going through with your brand or shifting focus to your competition. A landing page needs to be carefully designed so as to improve your website’s lead generation and sales. Higher the number of landing pages, more the chances of converting prospects into customers.

Here’s what you will need to create an SEO-optimised landing page:

A. Make use of a long-tail keyword in the entirety of the landing page. Also, make sure you are making use of the keywords in a natural way and aren’t forcing into the sentence. This helps you from getting penalised for keyword stuffing. Use the keyword in the headline, in the subheading and a few times in the content body.

B. There should be high-quality content on offer. Every compelling copy will get your users to read the next sentence. With a headline that’s catchy as well as clear and a body which explains everything in detail, your landing page should be able to offer your customers all the trust and credibility.

C. You cannot skip out on the design. Your landing page should look modern and professional. Make sure its clutter-free and isn’t complicated to navigate through. If you have amazing content with a bad design, your landing page is bound to fail.

D. Build links from your existing pages to your new landing page. Link building will help you rank better on search engines.


4. A mobile-friendly website:

If you do not have a mobile-friendly website in today’s age, your website is bound to fail! In May 2016, Google updated its algorithm that focused heavily on websites that were optimised to be accessed on smartphones and other devices. Simply put, Google poured more significance on websites that were more responsive.

With more than half the majority of people accessing search through mobile phones, you cannot afford not to have a mobile-friendly website! A mobile-friendly website is not a luxury anymore; it’s a standard you cannot afford to ignore.

Being a mobile-friendly website, the contents of your website should be able to align properly as per the screen automatically it is being accessed. A responsive design is key here where the website offers the best viewing experience on any device. 


5. Infographics are significant:

Infographics are popular with consumers because it helps you understand a lot of information, even complex data, in an easy-to-understand manner. A person can better understand through an image when compared to textual-based content.

A good quality infographic can boost the traffic to the website by quite a significant margin. Your infographic should heavily focus on the graphical part. It should be carefully designed along with the content placed in a way that helps the customers understand the matter easily. The successful combination is good quality content backed by high-quality graphics.

Studies suggest people will prefer infographics over text-based articles as the content is easier to process and understand, and is far more time-efficient. Humans are visual learners, and infographics are the key to helping users understand the content easily and quickly.


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6. Content that’s optimised for RankBrain:

Ever since the introduction of the search engines, it has evolved leaps and bounds. With all the updates and algorithm-changes brought in by Google over the years has been an effort to offer its users the best experience. So, your business needs to keep track of these updates and adapt their websites accordingly. Here’s where Google’s RankBrain comes in.

RankBrain is an artificial intelligence system which analyses the search results. It comes up with relevant search results by learning what the webpages’ content and relating it to the keyword that is being searched for. For example, when you search for the term Apple, it can be:

  • About the trillion-dollar company
  • The fruit

 This factor is determined through RankBrain, which tells Google’s crawlers how to index your content based on your intent.

Google has advanced so far right now that you do not need to stuff your content with keywords. Also, keyword stuffing gives negative feedback about your website to Google, leading to a fall in rankings.

With RankBrain in place, you should be focusing on content that is valuable to the users. By avoiding keyword stuffing and making more use of synonyms of keywords can help you curate content better. And make sure the keywords placed in your content flows naturally and doesn’t sound forced.


7. 1900 words:

According to Backlinko, the first-page search results have an average of around 1900 words. The research shows a relation between the content length and search engine rankings. More the number of words in content, higher the probability of it getting shared on social media.

However, the length of the content is not the answer to everything. A short article with high-quality content will be highly relevant and can easily outperform a long, lower quality article. Longer articles work when every intricate detail is explained clearly and without complications. The more the value offered by a blog, the higher will be the interest from the users to access it.

Another benefit of longer content is the use of keywords. You will be able to make use of keywords in the content far more easily and naturally with the number of words you have in play. This helps you with your search engine rankings. Therefore, consistently posting long-form content on your website can equate to proportional gains in your rankings on search engines.


8. Offering value on social media:

When your website is new, you have a lower domain authority and page authority. These low ratings aren’t really helpful when it comes to ranking high. It becomes difficult to rank high volume keywords because of these reasons. However, you can always make use of social media to boost your credibility and increase your website traffic.

Social media platforms are the best place to share your content and help the world know what your company offers. However, it would help if you were mindful of which platform you are using because not all social media platforms are created equally, and not all posts will perform the best on all platforms. So, there should be a heavy focus on authoritative platforms that expects high-quality content. Platforms like Quora and Blogger are the best places where your posts can help you gain significant amounts of traffic and improve your search rankings within a short span.

Also, keep an eye out for trending topics. Trending topics are the best posts to bring in hoards of people like it the topic in the spotlight. Focusing on trending topics help people know what your business talking about right now is. And do not forget to make your posts presentable with high-quality graphics that compliment your posts. Do remember it’s the images that catch the eye first.


9. Deep linking:

This is the practice of linking your webpages with others webpages of your site. This guides the Google crawlers to the different pages on your site and encourages it to index more of them. People will focus heavily on getting visitors to their homepage, however, struggle with traffic to internal pages. This is where old blog posts come handy. Whenever you post a new blog, link the old blog to the new ones through relevant keywords and anchor texts. This navigates visitors from one blog to another on your website, improving your website’s authority and decreasing bounce rates.

Interlinking pages on your website is significant for your website’s SEO performance. When your website content is interlinked properly, the Google spider will see the entire link structure in an organised manner. Interlinking other pages other than your homepage helps improve the SEO value of those internal pages and also improve search rankings even for the keywords that were tough to rank.

Linking your pages help improve page authority. Since Google likes fresh content, you post new content on your website with links to your older posts. This way, the authority and value are passed over from new pages to the older pages as well.


Conclusion:

These SEO techniques are bound to boost your website traffic by quite a significant margin, provided that you follow all the technicalities religiously. To boost your website’s potential, you should follow these SEO techniques, which are quite easy to implement.

Though they more than just basic implementations like keyword research and link building, they are incredibly effective once done correctly. These strategies can double the traffic to your website. Offer the audience what they crave and combine it with these SEO implementations to stay on top of your competition.

Happy rankings!  


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