Do you know what the difference is between a regular blog post and a sponsored blog post? If you don’t have a clue I suggest that you continue reading if you know it all then skip it and go straight to the like and share part.
Regular blog post.
A regular blog post consists of a medium content structure with the facility to add your favorite media links. This approach is the most useful and popular because it is light and easy.
But your competitors may use the same content strategy this means that you’re building up traffic slow. In other words, your content does not stand out, as a matter of fact, your content looks the same as many other pro bloggers.
Sponsored blog post.
Sponsored content on your blog is the next step in content marketing if you go for that then you must learn a few things.
When you write a sponsored blog post it must have a few things extra such as PayPal, Instagram, Twitter, Facebook, Tumblr, Mailchimp, Google ads, and Linkedin integrations.
You can set it up in your tools panel ➡ marketing ➡ marketing tools.
Another thing you must know when you write a sponsored blog post then you have to know how to place:
- Bullet lists.
- HTML code.
- Numbered list.
- Underline, italic and bold words.
- Social media buttons.
- Do-follow linking.
When you know how and why you must use them then that blog post stands out from the crowd. This can help you with branding or marketing purposes.
How to write a paid blog post and content?
Writing this type of content follows the same structure as a regular blog post. The different thing is the words you have to recommend the content to your readers and why they should follow or click. It is not writing a story and hope you get some likes or follows.
If getting likes and followers interest you, then you must write a regular blog post. However, a paid content blog post demands that you can impact and have a good influence on the internet as well to any reader/user.
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What to pay attention to when writing a sponsored blog post or content?
First, you need to know a bit about:
- Your target audience.
- Education level. (basic)
- For which device? Desktop, mobile, or tablet user.
- Is your blog responsive and user friendly?
- Your USP Unique Selling Point.
When you start writing be sure you have a keyword-related title in your blog post when you create links and call to action buttons test it if all works great and directs to the right pages. Also, check if there is a broken link or inactive pages that are shut down.
Learn how to style the content layout with clear markers so the reader/user/customer doesn’t feel misguided when they check your content.
Sponsored blog post demands that you must learn new things in content marketing.
Once you get the hang of it can spark new business opportunities for your blog as a whole. Don’t underestimate the power of a regular blog post but if you want to grow your blogging then I suggest learning how to commercialize content.
You can start with guest posting on blogs that accept it and collaborate with them. Once you mastered guest posting then your next step is paid guest posting or sponsored blog posting.
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