8 Mobile Targeting and Marketing Practices to Grow Your Business

This article is written by Samuel Olaniyan.

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Mobile devices are accessible to everyone today. The number of people who engage in daily activities with their mobile phones is astronomical. With this number, it would be foolhardy for businesses to not leverage mobile targeting to help grow their businesses.

With mobile marketing strategies, businesses can reach more prospective customers and drive more sales.

Below are 8 simple ways mobile targeting and marketing can help any business grow. 


1. Social Media Ads

Social media is now the leading channel for mobile marketing, though it is not the most-used channel. Social media ads are effective tools for promoting business brands, products, and services. Businesses should have various social media platform accounts and test them to see which platform produces the best results.


2. Mobile Optimization

Businesses should optimize their websites to increase their mobile conversion rates. Based on statistics, mobile optimization betters the chances of having conversation rates increase by 5%, sometimes more.

There are a lot of ways to optimize websites. Such ways include using adaptive design, responsive design, building HTML5 to the site, and some others. 


3. Location Marketing Technique

Using location-based marketing techniques helps increase customer base, customer engagement, and response rates. Businesses that have mobile apps can utilize this technique to reach out to mobile users within their specified location. 


4. Mobile Friendly Content

Mobile targeting and marketing will be more effective with mobile-friendly content. Mobile users consume content differently from desktop users.

They are more likely to skim through content, skipping things they feel is irrelevant. Businesses would grow better if they use high-quality videos and images along with engaging captions. 


5. Voice Search Optimization

Today, an increasing number of people use voice searches. The potential of driving sales with voice searches is high, and it keeps on increasing. Voice search is a development for the future.

It had been predicted that soon, more than half of households around the world would own at least one voice-enabled device. Hence, the need for businesses to optimize voice searches. 


6.GIFs and Videos

A greater percentage of people would rather watch a video when learning about a new product or service, rather than reading words. Content that is amusing and easily understood gets more engagement from mobile users.


7. Personalized Campaign

In mobile targeting and marketing, personalized campaigns always win more engagement. It is a very effective tool in mobile marketing that will likely win the hearts of the targeted audience.

With a bit of info on the location and online activity of customers, businesses can create catchy and personalized campaigns for their audience. Many customers also want to see personalized content. They are the ones more likely to become loyal customers in the long run. 


8. Website or in-app Support

One of the ways to ensure customer retention rates is to improve customer experience. One way to do this is to offer easily accessible support features. This could be in the form of a live chat feature on your website or means of easy connection to people with an in-app feature. Customer experience is highly effective and can facilitate the growth of any business.

Mobile devices are accessible to everyone today. The number of people who engage in daily activities with their mobile phones is astronomical. With this number, it would be foolhardy for businesses not to leverage mobile targeting to help grow their businesses.


About the writer.

Samuel is a Nigerian-based freelance writer offering blog writing services. He’s a lifelong learner and uses his experience to write content for small business owners, companies, and bloggers by providing Search Engine Optimized (SEO) freelance writing services that help increase search engine visibility.

You can know more about his services here;