8 New AI Optimization Strategies in 2025

Written by Andre Oentoro at BreadnBeyond. ✔️ Edited by Bonny Isselt.

Time To Read:

6–9 minutes

February 20, 2025

Category: AI

Are You Using These AI Optimization Strategies?

AI has been the talk of the town for a couple of years now. Algorithms are only getting smarter and have a deeper understanding of search intent.

This is why optimizing your blog content for AI-powered search is a must—unless you want to miss out on valuable traffic and engagement.

As AI continues to evolve, its ability to assess relevance, context, and user intent becomes more sophisticated.

Those traditional SEO methods are less effective, so it’s time to adapt to the new era of AI search, where relevance, intent, and user experience are the main focus.

But how do you stay ahead of the curve and ensure your content is not only discoverable but also engaging?

Read to learn more!

Table of content (click to open it)

#1. Focus on Search Intent, Not Just Keywords

Today, keywords alone won’t cut it. AI-driven algorithms are obsessed with understanding why users are searching for something and not just what they’re typing into the search bar.

Search intent, also known as user intent, refers to the purpose or motivation behind a user’s search query.

It is the reason why someone is entering a specific term into a search engine, and understanding this intent is crucial for creating content that fulfills users’ needs.

There are four primary types of search intent:

Type of User Intent	Description
Informational	Users are looking for information or answers to specific questions. They want to learn something new, understand a concept, or find details about a topic.
Navigational	Users are trying to find a specific website or webpage. They know where they want to go but may use a search engine to get there.
Transactional	Users are looking to make a purchase or complete a transaction. This type of intent often involves searching for products or services to buy online.
Commercial Investigation	Users are researching products or services with the intention of making a purchase later. They may compare options, read reviews, or look for recommendations before committing to a transaction.

Instead of stuffing your content with keywords, focus on creating content that answers real questions, solves problems, or matches specific user intents.

Think about how your blog can become the perfect answer to the searcher’s need, and you’ll stay on AI’s good side. In short: you need to go beyond surface-level keywords and deliver solutions that match what your audience truly wants.

For example, if you’re a video production company, don’t just target keywords like “video services” or “best animation studio.” Instead, create content that addresses deeper search intent.

For instance, write a blog titled “How to Choose the Right Video Style for Your Brand” to help potential customers make informed decisions. Or craft a guide on “The ROI of Animated Videos in B2B Video Marketing” to attract business leaders looking for value-driven insights.

#2. Create Conversational, Human-Like Content

AI algorithms are trained to recognize and prioritize content that feels natural and conversational, just like human speech.

With the rise of voice search and AI-powered chatbots, users are increasingly typing in queries the way they would ask a friend for advice.

This means your content needs to adapt by sounding less formal and more approachable. Think of your blog posts as helpful conversations rather than stiff, overly structured articles.

To achieve this, focus on using simple language, breaking down complex topics into digestible explanations, and addressing your audience’s pain points directly.

Structure your content with subheadings that reflect actual questions people are asking, and keep paragraphs short to improve readability.

Integrating question-based formats like FAQs or How-Tos is a great way to match conversational queries and boost your chances of appearing in featured snippets and voice search results.

#3. Prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

We’re living in the era of AI search where Google’s E-E-A-T framework is more important than ever.

AI algorithms assess not just the content itself but also the credibility of its creator and the website it’s hosted on.

To stand out, your blog needs to demonstrate real expertise, authentic experiences, and trustworthiness.

Start by showcasing your qualifications or firsthand experience on the topic. If you’re writing about financial planning, mention your credentials or reference reliable sources.

Build authority by regularly publishing high-quality, well-researched content and earning backlinks from reputable sites.

Don’t forget that trustworthiness comes from transparency. Include author bios, update outdated content, and avoid making exaggerated claims that can’t be backed up with data.

AI loves reliable sources, and your audience will too.

AI is also prioritizing multi-modal content that combines text, images, and video for a richer user experience.

People are searching in multiple ways, from image recognition to voice commands and video snippets, and your blog needs to reflect that shift.

We can simply take a picture of clothes in a random store, and AI can instantly identify the brand, suggest similar styles, and even show where to buy them online.

This means one thing for you: you need to Incorporate visuals like infographics, charts, and custom images to break up your text and explain concepts visually.

Add video summaries or walkthroughs where applicable. Video content is not only highly engaging but also favored by search algorithms.

Optimize your images with descriptive alt text and make sure that videos are transcribed for maximum accessibility and searchability. The more diverse your content formats, the more likely you’ll capture traffic from different types of searches.

#5: Optimize for Voice Search Queries

Voice search is rapidly changing how people search online, and AI-powered algorithms are adapting to this conversational style. Voice queries tend to be longer and more question-based, so your blog content should reflect that.

Focus on using natural language, answering direct questions, and including full-sentence subheadings like “How do you improve blog SEO for AI search?” Structure your content around long-tail keywords and FAQ sections to align with how people actually speak.

#6: Improve Site Speed and Mobile Responsiveness

AI-driven search prioritizes user experience, and nothing hurts that more than a slow-loading website or poor mobile design.

At least 53% of visits are abandoned if a mobile site takes longer than ONLY 3 seconds to load.

Mobile-first indexing means your site’s mobile version matters most. Always check your design, navigation, and readability on smaller screens.

Faster, mobile-friendly sites consistently rank higher in AI-powered searches.

You can use tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to test your site’s speed and performance.

These tools provide insights into what’s slowing your site down (e.g., unoptimized images, excessive scripts, or server response times) and offer actionable suggestions to fix them.

#7: Use Structured Data for Rich Results

Structured data (also known as schema markup) helps AI understand and categorize your content more effectively. It’s the key to appearing in rich results like featured snippets, knowledge panels, and product carousels.

Use schema types relevant to your content (e.g., FAQ, HowTo, Article, or Product) to give AI more context. This increases your chances of standing out in search results with enhanced listings, boosting click-through rates.

#8: Focus on Content Depth and Topical Authority

Gone are the days of writing short, surface-level posts. AI rewards blogs that cover topics in-depth and establish authority within a niche.

Rather than scattering your content across unrelated topics, focus on building topic clusters and interconnected articles covering subtopics in detail.

For example, if your niche is personal finance, create a series of posts on budgeting, investing, and tax planning that all link back to a comprehensive guide.

The more thorough your content, the more AI recognizes your blog as a go-to source.