How to Create a Readable Blog: 8 Essential Tips

Written By Bonny Isselt.

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Building a readable blog

Hi Bloggers,

Do you ever wonder how to build a successful, readable blog that captures and retains your audience’s attention?

Understanding your potential readers is key to creating content that resonates with them. Many bloggers dive in without a clear strategy, hoping someone will find their posts appealing.

However, it’s essential to remember that you don’t need to reinvent the wheel; returning to the basics of content writing and marketing can go a long way in engaging your audience.

In this blog post, we’ll explore the eight top tips to help you build a blog that people actually want to read and follow. Before we dive into the details, here are five statistics that highlight the importance of a well-structured, engaging blog:

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5 Statistics About a Readable Blog

1. Content Length Matters: Blogs that are 1,500 words or longer get 68.1% more traffic than shorter posts. (Source: HubSpot)
2. Regular Posting Frequency: Consistent blogging can lead to a 432% increase in indexed pages. (Source: HubSpot)
3. Visuals Boost Engagement: Articles with images receive 94% more total views compared to those without. (Source: Jeff Bullas)
4. Mobile Optimization is Key: 51% of users admit they have stumbled upon a blog while searching on their mobile devices. (Source: WordPress)
5. Social Shares Fuel Reach: Blog posts with social sharing buttons can increase engagement by 700%. (Source: Buffer) Read More

Stick around to learn the most popular tips that will help you create a blog that not only attracts but also retains readers.

If you’d rather skip ahead, don’t forget to hit the like and follow button!

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Table of Contents (Click to open it).

• Building a readable blog
• 5 Statistics About a Readable Blog
• 1. Have a mission statement.
• 2. Have an about me page.
• 3. Structure a logical navigation menu.
• 4. Explain your service (how can your – service solve problems).
• 5. Link to relevant sources.
• 6. For whom is your blog? Have a target audience in mind.
• 7. Include your title in the main image in your visuals.
• 8. Be (always) helpful, friendly, and motivational.
• Conclusion.

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1. Have a mission statement.

If you are serious about having a small business and growing a following, without any doubt, you must have a mission statement. That is what a reader expects and it shows that you take them seriously.

You can give your audience some kind of inside look at you also – it provides a professional appearance for your blog.

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2. Have an about me page.

An About Me page is the section of your blog that must be clear to any reader who visits your blog. You can combine your mission statement. And encourage the reader to stay on your blog and read even more of your post.

You should inform the reader of the vital parts of you and your blog. That can stimulate the reader to contact you or follow you.

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3. Structure a logical navigation menu.

How your audience interacts with your blog depends on how you structure your menu. When you have a menu that readers can easily navigate, it can help enhance your blog’s accessibility.

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4. Explain your service (how can your – service solve problems).

Your blog needs to indicate how you can help someone. In this way, you create contact points between you and the potential customer.

What to consider importing into your blog is:

1. Name your rates.
2. Your cheap business deals and your expensive ones.
3. Your e-mail address.
4. Social media pages.
5. Business phone number.

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5. Link to relevant sources.

Whether you decide to link out to sources, then highlight them with hyperlinks. So that it stands out from your standard content. I use them all the time, including call-to-action buttons and image links.

But the link must support your blog post, and it must be helpful to the reader.

For example, when you write about business then your reader expects you you place links about affiliate marketing and business-related topics.

For example, when you write about travel tips and guides then your reader expects you you place relevant images and links.

Consider subscribing!

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6. For whom is your blog? Have a target audience in mind.

Provide clarity to your readers in your titles, slogans, and tags. That can help your rankings and boost your follower count. What many SEO or SEM bloggers forget is SERP writing.

The SERP is how your website appears in Google search. That means that your WordPress blog or website is simply found by the billions of search queries. When you write a SERP, don’t forget to put at least one keyword, and it must flow.

Below is my YouTube video where you can place your SERP. Give the video a like, comment, and follow my channel 👍.

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7. Include your title in the main image in your visuals.

This concept tells the reader what your content is about based on the title in the image, effectively establishing a connection that guides their expectations.

By providing a clear and compelling title, you enhance the reader’s understanding and interest, making it easier for them to engage with the material that follows.

This approach not only aids in comprehension but also sets the tone for the entire piece, allowing the audience to grasp the central theme and context right from the start.

If you struggle with creating headlines, I suggest that you check out my free ebook and invest time in writing organically. 

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8. Be (always) helpful, friendly, and motivational.

If you want to grow your blog or website, the first thing is to have patience. Not everyone is going to read your entire blog post when you write hatefully towards others. You have to discard your own disappointment, fear, hate, and any kind of personal or family error. (vicious cycle)

When you break that vicious cycle that then you can really learn and foresee your own mistakes and anticipate steering others in the right direction. For most readers, readering is a reason to follow you, so don’t leave the helpful, friendly, and motivational part out.

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Conclusion.

Creating a readable blog that attracts a substantial following is a multifaceted endeavor. While owning a blog or website is a commendable start, capturing the interest of your target audience requires strategic thinking and adaptability.

It’s important to recognize that not every reader will resonate with every topic you cover, which emphasizes the need for a diverse approach to your content.

Ultimately, a successful, readable blog is built through patience, determination, and a willingness to evolve.

By learning from your experiences and embracing feedback, you can position yourself as a trusted authority in your field, making your blog not only enjoyable to read but also a valuable resource for your audience.

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