Corporate branding it’s in the name
What is it?
It is not what you think. Many of us think that is selling some service or products.
The answer is buying and selling a promise or idea.
The promise of keeping others well informed.
My corporate branding promise:
- A new way of blogging and entrepreneurship.
- Consistent effort and teamwork.
- The right way of doing things.
- Fun and performance.
- Creative expression.
- Modern.
There are #5 guide points you must add to your brand for your blog.
- Promise.
- Expression.
- Good intentions.
- Amusing but well-informed.
- Recognizable and memorable.
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Corporate branding is the summary of promise and ideas to your customers.