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Are you a blogger, or perhaps a small business owner? Have you ever wondered why you should hire a freelance writer for your blog?
Well, this is perfectly normal, especially for start-up businesses. You’ve started a business blog, and you want to boost your content marketing efforts with regular posts.
However, you discovered that you don’t have ample time to continuously study, develop, and post items on your blog.
Maybe you’d instead do something else with your time than write blogs and articles for your business. Because of this, you must decide whether to invest heavily in outsourcing to agencies, hiring a professional freelance writer, or employing an in-house writer to do the job.
In this article, you will learn the reasons why you should hire freelance writers for your blog.
Here Are 5 Reasons Why You Should Hire a Freelance Writer
1. Freelance Writers Enable More Consistent Publishing
This is one of the many perks of hiring a freelance writer. You can have them write blog posts in bulk. This way, you will have a lot of content to put out consistently and save you the stress of thinking of fresh content at times.
A freelance writer will make it easier to publish content more often. After all, it’s what they are paid to do, to create content for their clients.
Once your content calendar is ready, you can leave it to the freelance writer to supply you with articles on schedule.
This way, you can focus on other aspects of building your small business without sacrificing publishing content regularly for your audience.
2. Freelance Writers Will Help You Save Money
That’s right! Hiring a freelance writer will help you save up some extra cash. This is possible because you only hire a content writer to tackle specific jobs occasionally.
Once the assignment is completed, your commitment to them expires, at least until the next time you require their services.
You won’t have to worry about additional perks such as; insurance coverage, paid leave, medical bills, and the like that often come with having full-time employees.
3. Freelance Writers Will Boost Productivity
Hiring a freelance writer will undoubtedly increase your productivity. Aside from writing to a high standard, a freelance writer can often complete tasks many times faster than the average individual. This is because of their experience in the field as well as their expertise.
When you try to handle the copy yourself, you can spend hours researching, coming up with creative points, and cross-checking your grammar many times over. You may even get stuck at some point and deal with the infamous writer’s block.
It makes no difference whether you require business writing or personal writing. Having a freelance writer do the job for you saves you a lot of stress and allows you free time to do those things that you prioritize.
4. Freelance Writers Can Help Boost Google Rankings
You’ll find that most freelance writers out there will have good knowledge about search engine optimization (SEO). This can tremendously boost the visibility of your blog, driving more organic traffic.
Blogging can and will undoubtedly take time. However, a freelance writer can skillfully use keyword research to make up topics and slot in relevant keywords. Doing this will help make your blog more visible to your target audience.
5. Freelance Writers Can Give Personalized Services
Freelancers are small, agile, and usually capable of providing personalized services.
They frequently take the time to listen, communicate, and collaborate with clients to better understand what they need.
Because they don’t usually work with many clients at once, it’s much easier for them to devote more time to each client.
If you value personalized service, you may want to consider hiring a professional freelance writer to handle your content needs.
Factors to Consider Before Hiring a Freelance Writer
Hiring a freelance writer is all good; however, there are still a few factors that you need to consider before deciding to hire one. After all, you’ll want to get the best value out of your money.
Below are a few things you may need to consider;
1. Experience
Although experience doesn’t always count as a skill, the level of experience a writer has can add a significant difference to their writing skills. In most cases, the longer the experience, the higher their skill level. However, this doesn’t mean that beginner writers don’t know how to get the job done.
Experienced writers will most likely ask you detailed questions. Like your goal, how many focus keywords do you intend to include in an article, or if you would like to include keyword research in the job description.
2. Skill
Earlier I said that experience doesn’t directly translate to skill; the same can be said for skill level. The level of skill a freelance writer has doesn’t always count as experience level. To determine the level of skill a freelance writer has, you can always ask to see their portfolio. You should be able to tell if a writer is suitable for you from their previous works.
3. Cost
If cost is an issue for you, keep in mind that more experienced and higher-quality writers will charge you more. In truth, what you pay for is what you get.
It is undoubtedly worth paying for high-quality content that converts readers into customers, even if it is costly. You wouldn’t want to pay less money for content that doesn’t influence your business in any way. However, always consider your budget and don’t overdo it.
4. Delivery Time
How soon a freelance writer can deliver is also a significant factor to consider before hiring them. You may need content delivered within a day, or you may need a writer who can work seven days a week. Ask yourself relevant questions depending on your needs.
When writing a job description, ensure to include these factors. Furthermore, get in touch with your writer ahead of time to decide on a schedule that you can both work around.
Conclusion
If you own a small business or want to start a blog for your company, a freelance writer might be just what you need to take your business or company to the next level.
There are a ton of benefits you can get from having a blog and managing it the right way can make a big difference. So if you are thinking of hiring a freelance writer, don’t hesitate to embrace the idea as it may help you a great deal. However, ensure that you consider all the factors before going ahead to hire a freelance writer.
About the writer.
Samuel is a Nigerian-based freelance writer offering blog writing services. He’s a lifelong learner and uses his experience to write content for small business owners, companies, and bloggers by providing Search Engine Optimized (SEO) freelance writing services that help increase search engine visibility.
You can know more about his services here;
