This article is written by Samuel Olaniyan.
So you started a blog, or you plan to create one, but you’re not getting any readers, or ideas are not flowing. Of course, everyone is into blogging these days, but you’re new to this.
Well, you’re not alone. Let me share seven blog writing tips for beginners to help you get started the right way.
So, what exactly is blogging?
Blogging is all about self-publishing your work online. Blogging began as a way for individuals to keep a personal journal. However, it has since become a vital part of many businesses’ online presence.Â
There are many characteristics of blogging, including frequent updates and opportunities for readers to participate and open a discussion.
Below Are 7 Blog Writing Tips For Beginners.
1. Choose a Niche
This is the first step is to narrow down your target audience.
According to Statista, the United States will have 31.7 million bloggers by the year 2020. That’s just the United States alone!
So, if you want to start a blog today, be aware that the field is crowded.
Your blog can stand out and attract readers if you niche down.
It is much easier to become an expert in a very narrow area of study.
You can decide to start a travel blog solely focusing on travel in the United Kingdom. Or you can choose to focus on food recipes in your locality. It’s all up to you!
It’s possible to expand your blog’s scope later on once you’ve gained some momentum.
However, to get noticed, you need to narrow your focus.
2. Write Blog Posts That Contribute To The Overall Success Of Your Company.
This is a super important blog writing tip for beginners. Many beginners often make this mistake.
Don’t think of ideas that are interesting to only you, not others.
Despite how often you may read your blog posts after they are published, you are not the only reader nor the intended reader.
As soon as you begin blogging, you’ll find yourself coming up with ideas at the most inconvenient times, such as while taking a shower or running.
Even though ideas may come at any time, they should never be random. The fact that it’s a good idea, in general, doesn’t mean that it’s a good idea for your business.
Blog posts should be linked to the company’s growth objectives.
You’re blogging because you want to help your readers and grow your business. It’s important to remember that all of your blog post ideas should support those growth objectives. They should be relevant to your industry and answer specific questions and concerns that your customers have.
3. Write About The Things That People Are Looking For.
Organic search accounts for 51% of all traffic to a website. Meaning you need to write about topics that people are looking for to have a successful blog.
What’s the trick to finding these kinds of topics?
Using a keyword research tool will help you come up with ideas.
There are free tools that will show you what people are searching for on Google. You can use a free tool like “AnswerThePublic.”
If you’re looking for a free keyword tool, there are several options out there.
Most of these tools are excellent for generating ideas, but they don’t provide metrics like monthly search volume. That is an issue.
There is no point in writing about a topic if no one is interested in finding out more about it.
4. Make Your Writing Sound Like You!
A critical blog writing tip is to write the way you talk.
There is a big difference between writing a blog post and writing a term paper. It’s common for new bloggers only to be familiar with the latter. An academic term paper’s tone and style are not what most people enjoy reading.
Let’s face it: the majority of people who read your post will skim it. To maintain their interest, you must write in a style that is easy to read to compel them to keep reading.
Writing blogs that feel personal is the best solution.
It’s perfectly acceptable to write in a more conversational tone, and we encourage it. A reader’s enjoyment of your writing is directly related to how approachable you make it. A lot of people want to feel like they’re dealing with people rather than just machines.
So don’t be afraid to loosen up your prose. Add contractions to the mix. Use less terminology. Think of a few puns to use. The way real people talk, and the way real people like to read is the same.
5. Keep Your Search Intent In Mind.
Google strives to provide users with the most helpful information possible. This means that you must be the most relevant result for the query to rank highly in Google and get massive organic traffic.
Your content must be tailored to the searcher’s intent.
How do you know what people are searching for?
Fortunately, Google strives to present the most relevant results so that you can take advantage of this. Look at the top ten results for your chosen topic to see what kinds of pages are currently ranking.
6. Reiterate Your Point Repeatedly.
Do not overdo the freedom to express yourself in your writing, even if you are encouraged to do so. It’s one thing to be yourself when discussing a subject. Still, it’s quite another to include too many personal anecdotes that distract from the main point.
As a writer, you can’t guarantee that your readers will be paying attention to your anecdotes and analogies because they are not sitting in front of you. If they lose interest, they can and will stop reading.
Repeatedly reaffirm your main point.
Reiterate your main point at the beginning of each paragraph to keep the reader’s attention. To write a great blog post, you must first decide on a central message and then deliver it over time, expressing it in various small ways.
For example, don’t spend three paragraphs telling the story of how you returned from a two-week vacation to a blog post on social media marketing.
For example, don’t spend three paragraphs telling the story of how you returned from a two-week vacation to a blog post on social media marketing.
7. Begin With A Clear Working Title.
Number six blog writing tip for beginners. Your topics shouldn’t be too broad.
It’s common for new bloggers to write about big-ticket topics like:
“What is Social Media Marketing”
“How to Make Money Online.”
“How To Grow Your Business”
Topics such as these are too broad. It’s difficult to answer these questions adequately because of the many nuances and details involved. The more specific the topic, the less likely it is to attract a large audience, and the more likely it is to generate leads and customers.
As a result, to reap the most immediate and long-term benefits of blogging, you’ll need to get much more specific.
The above are my seven blog writing tips for beginners.
Blogging is a lot of work. You must frequently publish, promote your articles, build relationships, and so on.
But there’s good news: you’re not the only one experiencing this.
Bloggers like us have experienced both highs and lows. They’ve mapped out the route for you based on their hard-earned wisdom.
Just follow these blogging tips and get started right away.
About the writer.
Samuel is a Nigerian-based freelance writer offering blog writing services. He’s a lifelong learner and uses his experience to write content for small business owners, companies, and bloggers by providing Search Engine Optimized (SEO) freelance writing services that help increase search engine visibility.
You can know more about his services here;
