This article is written by Justin Green General Manager of M2 On Hold
Social media is a key part of building an online profile whether for small businesses, established organizations, or brands so well-known they’re household names.
In its early days, social media lacked the professionalism required to be a logical destination for businesses, but it has since evolved into the first place prospective or present customers look for information.
Whether people are checking in to see what’s going on, venting their frustrations, or waiting for official responses, corporate social accounts play a crucial part in the economics of public perception.
With half of the world using social media, there are more than 3.5 billion opportunities to tell stories, convey good news, genuinely connect, and meet customers where they are on their preferred channels.
Despite the numerous advantages of social media, unplanned and non-strategic publishing is rarely productive.
Social media will not only maintain its importance for businesses in the present marketing landscape; it is expected to become a basic component of every marketing plan.
“Organizations willing to re-evaluate their social media strategies in a rapidly changing landscape will minimize risk and maximize the opportunity to connect with consumers.,”
According to the Harvard Business Review.
The reality is that social media requires time, which many businesses and organizations do not have in plenty.
This is a recipe for disaster, so what can be done to avoid it and where do we go from here?
Continue reading to get the whole advice and refresh your approach for managing social media channels, content creation, and customer engagement while working smarter, not harder.