Benefits of Product Placement
So, you may thinking what are the benefits of product placement?
Product placement is a marketing strategy that involves placing a brand’s products or services in a media context, such as a movie, TV show, video game, or podcast.
The goal is to increase brand awareness, recognition, and preference among the target audience, as well as to influence their purchase decisions.
Product placement can offer several benefits for brand managers who want to reach and engage their consumers more subtly and authentically.
Here are some of the main advantages of product placement:
It can enhance the credibility and relevance of the brand.
By associating the brand with a popular and trusted media source, product placement can create a positive image and reputation for the brand.
It can also make the brand more relatable and appealing to consumers who identify with the media content and its characters.
It can bypass the clutter and resistance of traditional advertising.
Consumers are exposed to hundreds of ads every day, which can make them tune out or skip them.
Product placement can avoid this problem by integrating the brand into the media content, making it more natural and less intrusive.
It can also overcome the ad-blocking technologies that some consumers use to avoid online ads.
It can generate word-of-mouth and social media buzz.
Product placement can spark conversations and interactions among consumers who watch or listen to the media content.
They may share their opinions, feelings, or questions about the brand on social media platforms, blogs, forums, or reviews. This can increase the exposure and reach of the brand, as well as its trustworthiness and loyalty.
It can create long-lasting impressions and recall.
Product placement can have a lasting impact on consumers’ memory and attitude toward the brand.
Unlike traditional ads that may be forgotten or ignored, product placement can create memorable and emotional connections between the brand and the media content.
Consumers may recall the brand whenever they watch or listen to the media content again, or when they encounter similar situations or contexts in their lives.
Product placement is not a one-size-fits-all strategy. It requires careful planning and execution to achieve the desired results. Brand managers should consider several factors when choosing a product placement opportunity, such as:
The fit between the brand and the media content.
The brand should match the genre, theme, tone, and audience of the media content. It should also align with the values, personality, and goals of the media source and its characters.
The prominence and frequency of the brand exposure.
The brand should be visible and noticeable enough to catch the attention of the consumers, but not too obvious or excessive to disrupt the flow or quality of the media content.
It should also appear at appropriate moments and intervals to maximize its impact and relevance.
See this related blog post.
The cost and effectiveness of the product placement.
The brand should weigh the benefits and risks of product placement against its budget and objectives.
It should also measure and evaluate the outcomes of product placement using various metrics, such as brand awareness, recognition, preference, purchase intention, sales, or return on investment.
Product promotion examples
B.A. and Snickers
In this example, you see B.A. from the hit series The A-Team you can see the promotion of the Snickers bar. This implies that you have to be strong.
Kanye West and Adidas
It is clear what brand is being promoted. Adidas what to introduce style to the hip and rap scene.
Many famous artists brands use and just stand next to the brand saying nothing. But let the brand speak.
Beyonce and Pepsi
The photo of Beyonce in black and grey shows only the colors of the brand Pepsi on the lips which points out that is a tasty drink.
Ariana Grande and Reebok
While product placement is a brand promotion strategy that uses famous people to influence a massive crowd and maximizes their efforts using their talent, looks, or audience.
Reebok uses the popular singer Ariana Grande to promote the fashion side of Reebok. This implies Reebok fashion is trendy, hip, or cool.
Random basketballers promoting Nike (Not famous people)
As you know, that product placement is a brand promotion strategy that covers the functionality or the attitude of the potential buyer.
So that they know what you can expect from the brand product. This image covers the learning process of young and rough basketball players plus their outfits.
Michel Jordan and Nike Air Jordan
I think that Nike and Michael Air Jordan are one of the best brand promotion examples.
The partnership between Nike and Jordan goes back to the year 1980, and it is still active today.
According to this website, Nike pays royalty fees to Micheal Jordan which is worth billions.
Katty Perry and Popchips
Most brand owners use famous people and pay them a large amount of money – for promotions work, so they receive royalty fees. You may get discouraged because you are always at a disadvantage compared to them.
But no need to panic because you can still work your way up. For example, they always single out the colors (black and white) and use the brand colors and their styles. And the brand owners use a brand promotion strategy to make know their brand.
Product placement is a powerful and versatile marketing tool that can help brand managers reach and influence their consumers more engagingly and persuasively.
By choosing the right product placement opportunities and executing them well, brand managers can boost their brand performance and competitive edge in today’s crowded and dynamic market.
Using these product promotion examples for your brand promotion strategies can level up your promotion efforts. You can also start promoting products on this blog.