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How Writing an Effective Email Newsletter Can Help You Grow Your Customer Base: 3 Steps for Small Business Owners to Develop Great Content

This article is written by Marjorie Jones from

How Writing an Effective Email Newsletter Can Help You Grow Your Customer Base: 3 Steps for Small Business Owners to Develop Great Content

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Despite newer digital platforms and trends, email marketing is still one of the most efficient methods to reach out to existing and potential customers and convert leads into sales.

And if you’re a small business owner, engaging your target audience with visually-appealing graphics, pictures, and a well-crafted message may help you get a leg up on your competition.

So here are three steps you need to take to ensure your email newsletters don’t get discarded by your recipients:

Writing an Effective Newsletter

If you want your email newsletter to be opened and read by the people on your mailing list, you need to offer them something of value: a special discount, an exclusive deal, some vital information about your products, or related news about your industry.

And don’t forget to come up with a strong subject line that will draw your customers’ attention!

In the body of your newsletter, include clearly visible call-to-action buttons: they are a sure way to increase your conversion rate as your email recipients can get to the online page or site they want to go to with one click.

Add visual elements to enhance your content and put all the elements together in one PDF. Editing your PDF online is fast and easy, and you’ll be able to download it and share it via email with your followers.

Growing Your Customer Base

To grow your customer base, make sure your website, blog posts, and social media channels have an opt-in box that allows your followers to be added to your mailing list.

To make it more enticing, offer a discount or free shipping when they type in their email address and agree to receive your newsletters.

Further, adding opt-in boxes to your email newsletter lets your customers decide what kind of emails they want to receive from your company and how often they want to be contacted.

And by putting them in charge of what they’re seeing, you’re building trust in your brand. Additionally, you can use data analytics to keep track of your customers’ preferences when it comes to email marketing and create segmented lists.

That information can help you effectively tailor and customize your content based on your audience’s needs.  

Finding Professionals to Create Great Content

Creating great content takes time, and if you’re running a small business, you may eventually need to rely on marketing professionals to come up with and deliver email newsletters, blogs, and social media posts that convert into sales.

You can hire a freelance content creator who will turn your ideas into compelling videos, graphics, and texts that put your products or services in the best light.

When looking for a content creator, make sure you’re specific about what you’re looking for. If you want to concentrate on email marketing to grow your business, a copywriter will deliver a clear and concise message to the people on your email list.

Copywriters often work alongside graphic designers and other creatives; look for one with SEO experience, and look at their professional portfolio to see samples of their previous work.

A great email marketing campaign can deliver excellent results in terms of return on investment. If you need help crafting your message, find professional freelancers who specialize in media content and SEO.

And turn casual shoppers into dedicated fans of your brand by delivering value with each email you send them.

Start your business with an off-page SEO strategy, and make your customers feel welcome!

Connect with us at and let’s discuss how to launch your social media marketing campaign.
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3 thoughts on “How Writing an Effective Email Newsletter Can Help You Grow Your Customer Base: 3 Steps for Small Business Owners to Develop Great Content

  1. Opt-in boxes is a great suggestion. I almost never sign up for newsletters, however I do sign up and read them if the topic piques my interest. Target Marketing is best marketing

  2. Hi Jen, the same here. Thank you for your comment.

  3. Glad to help.

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