How To Build A Stunning Newsletter In 2023

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A cartoon-style illustration of a pigeon flying with an envelope labeled 'NEWS' against a blue sky with clouds. Text on the image reads 'HOW TO BUILD A STUNNING NEWSLETTER'.

Written By Bonny Isselt.

Do you want to learn how to build a stunning newsletter like other professional online businesses? It is not that hard to remember with Google Docs.

You can realize great-looking newsletters if you don’t want to invest in email marketing platforms.

So relax as I guide you through the whole process.



Why a newsletter?

When creating a newsletter, then you must stick to the general rules. Because the screen size of mobile phones divers from viewing it on a larger screen.

You want your newsletter to reach your audience and view it correctly. It’s best to be strict and creative with your created newsletter. 

Here is the most popular and top checklist to build stunning newsletters. Let’s start with a subject line and test if it works.

I will be using a FREE subject line tester. From omnisend.com. https://www.omnisend.com/subject-line-tester/


How to create an email subject line

Enter your email subject line, and hit test now to see the subject line performance.

👇👇

Email subject line testing tool with a prompt to analyze and improve subject lines for higher open rates.
Test your subject line for 100% readability

Scorecard displaying a 100% score with a message about mastering effective newsletters in 2023.
Subject line score = 100%

In the next section, the score of 100% will be explained.


Infographic displaying ideal character and word count for subject lines, showing 32 characters and 5 words.
A webpage section titled 'Wording' featuring two boxes: one for 'Helpful words' indicating effective email subject lines, and another for 'Negative words' confirming the absence of harmful words. Each box contains a checkmark and a brief description.
Graphic showing tips for improving email subject line scannability, featuring 'Use of Numbers' and 'Capitalization Style' sections.
Preview of email subject line on desktop and mobile screens displaying 'Get effective newsletters in 2023'.

How to build a stunning newsletter – Checklist

But view this checklist.

Click on the image to see it in your browser.

Checklist of elements for effective email design including purpose, tagline, subject line, fonts, body text, links, call-to-action buttons, footer, alt-text, imagery, and viewing test.
Email newsletter checklist

Also, read the following subject line matters.


Step 1: Open Google Docs.

To get your newsletter up in Google, go to Google Docs and choose a newsletter doc. Adding your logo to your newsletter, you can create one on Canva.

  1. I choose the Lively newsletter concept.
  2. Add your logo on top.
  3. Enter a derivative subject line.
  4. Replace the text.
  5. Create buttons with insert table.
  6. Create an email signature in the footer.

See the image to get an idea of what you need to do.

A digital newsletter header with text 'We have a surprise!' and decorative elements, including colorful numbers and a heart logo.

Step 2: How to turn your newsletter into an email

This one is easy to do. 

  • Google automatically saves the document.
  • Copy and paste the saved file into Gmail.

Step 3: How to create buttons in Google Docs

Now it is time to add buttons to your newsletter. What you must do is create a table of 1 by 1.

Add text to it and link it to the correct source.

See the video to see how to do it, so you can make yours.


Step 4: Creating an email signature


Step 5: Test before sending

In this stage, you want to be sure the email is correct. So check it using the draft menu in Gmail.


How it looks on mobile.

Email newsletter layout featuring the title 'How to begin your offer? In 4 Steps', with images of a burger menu on the left and a woman by a pool on the right.
First part
Image of a fitness-themed illustration featuring a strong woman with the text 'UNLEASH YOUR POWER AND BRING OUT GREATNESS IN OTHERS.'
Last part

Conclusion

How to build a stunning newsletter in Google Docs and Gmail? You can see in this blog post that it is a simple job, and no rocket science is needed.

However, you have to spend some time to get it right.

The downside of using Gmail for marketing aims is that you can’t see or track any performance or target and do analysis.