How To Get Started With Video Marketing

Written by Dropner blog.


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Video marketing

Hello friends and new followers,

So, you want to get more out of your content? You want to give it a try to work with videos, but you do not know where to begin. You must know- that attention is crucial when you create a video.

Just take a look at these stats that HubSpot published on the state of video marketing this year. That is right, 500 million people on Facebook watch videos every day, and 10 billion watch them on Snapchat!

And it is no wonder why. Video content is some of the simplest ways to absorb. You must know what you are doing – if you do not know how to produce video content, then it is a challenging type to create. But if you want your campaign to be successful, you want as much attention as probable.

Adding a video content component to your marketing/sales campaign is a guaranteed way to maximizing your outreach potential. If you play your cards right, you might see that your videos go viral.

So, are you ready to take your first steps into the world of video marketing? If you are unknown with video marketing, then you are bound to make quite a few blunders along the way.


That is why I have decided to put this infographic together. I pinpointed the 4 most crucial components of any successful video marketing campaign. Based on the tips from Hubspot.

Infographic-Rocket
4 steps of video marketing | For more free stuff go here.

Table of content.

  1. Make a plan (and track it)
  2. Go with what you know
  3. Start creating
  4. What video editing software should I use?
  5. Search matters
  6. Team up with influencers

Okay, let we get started!


1. Make a plan (and track it)

Before you jump into the world of video marketing, you must start with a plan. I know, this part looks like the forced section of every guide-style article where you are, advised that you need to produce a plan before you proceed. That is actually pretty good advice!

The way Neil Patel sees it, any consistently effective marketing campaign is defined by consistent growth.

And how the heck are you supposed to measure growth if you are not tracking your development?

It is not enough to write down your goals. You are responsible for achieving your goals. Did you achieve those goals? Fantastic! But can you tell me why your video content worked?

If it did not work, then you must figure out why it flopped. For reference, take a look at the Smart Insights SMART goals.

Below you can read a quick summary of goal setting with video marketing.

  • Is this goal specific? Goals like – get more subscribers – or – increase traffic – do not give you much insight in the long run.
  • Is this goal achievable? There is nothing wrong with being driven, but expecting to get 1 million subscribers on YouTube in your first six months might be a bit much.
  • Is this goal trackable? The winning spot of goal-setting is a realistic goal that you can track. Whether you achieve it or not, you will end up with precious data by the end.

Producing constant growth with video content comes down to 2 things:

  1. Discovering what works and recreating it in future videos.
  2. Finding what does not work and making sure that it is not in your future videos.

Those are the basics of consistently increasing the effectiveness of your video content. Everything that you do as it relates to creation needs to be serving one of those two purposes, one way or another.

As it relates to promoting your videos and ensuring that you maximizing your outreach potential, having a strategy in place can make a world of difference. Let say you have just made a great piece of video content. You could just let it sit on your website and hope that people will find their way to it.

Like any form of marketing, being proactive is mandatory. Post your video on Facebook, Instagram, Twitter, Pinterest, YouTube, and anywhere that you can. As far as short-term goals go, this is going to ensure that you have the biggest possible audience. People who follow you on Instagram may not follow you on Facebook and vice versa.

Supposing you do not have overlapping audiences, if you want to be sure that you are reaching every one of your followers, you want to post on all your social media accounts. In the long term, uploading to all your social media accounts will give you an idea of where your video is playing best.

It might seem like an unimportant detail, but this little piece of data can determine where you choose to invest more time and energy promoting your videos.


2. Go with what you know.

With video creation, there’s one vital question you need to answer before you start creating anything.

  • What style of content should you be making in the first place?

There are three widely-accepted forms of video content in the marketing community.

1. Educational Videos

These are the types of videos that are around either actionable steps that your audience can follow today or thought leadership that your audience might include into their lives tomorrow.

I often make educational videos, such as this one:


2. Inspirational Videos

In inspirational videos, you take breathtaking views, reveal awe-inspiring moments, or provide motivational content designed to excite people up.

Last summer, Jay Alvarrez made waves with his video documenting his travels.


3. Entertaining Videos

In this category, you’re trying to get people to laugh or smile. The content should interest them to investigate your brand further.

The YouTube channel Dude Perfect came out with a trick-shot video that has already got 31 million times!


But which type of video should you make?

That is an easy enough question to answer if you’ve already begun making other types of content. If you’ve been producing educational content for your audience on your blog, your best bet would be to start with educational video content and see if that resonates with them.

If your podcast is something super casual, like the Joe Rogan Podcast, don’t start by putting together an educational video. Go for entertaining content and see if your audience likes the new setup. When you’re not sure where to begin, go with what you know.

As time goes on, you’ll develop a better understanding of what type of video content works and what doesn’t. You’ll have lots of data, not only from the metrics you’re tracking but also from the feedback that you’re getting from your audience in the comments.

Pay attention to your comments section! (I certainly do). You can create better and valuable content when you create content for them.


3. Start creating.

Now that we’ve taken all the outlining out of the way, it’s time to dip into the creative part of video marketing. Creation might seem a bit intimidating at first, especially if you’re new to the world of video, but I’ll let you in on a little secret. Your first video is supposed to be your worst.

Think about it! If every video is an improvement on the last one, it only makes sense that your first video is your worst, right? Instead of emphasizing out every minor detail, dive into the productive process. You’ve already made a plan. You have an idea for your first video.

Instead of trying to figure out the perfect way to start your video content creation journey, get started with creating that first video.


4. What video editing software should I use?

Don’t get me wrong. You should still try to provide as much value as you can and be as professional as possible. But expecting this video to be perfect is just unrealistic. However, good scenes, intro, outro, transitions can support your business messages.

When it comes down to video editing software, there are free and paid ones. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller. As far as I’m concerned, the earlier you start making related content, the better.

Creation means you’ll get feedback. And getting feedback means the quality of your content will improve. It is that simple.

Don’t have any of those fancy filming editing tools yet? No problem. I’ve got just the thing. Go ahead and reach into your pockets for me. Feel that rectangular piece of metal in there?

If you’ve got a smartphone, you’ve got what it takes to make a video. It might not be perfect, but that’s okay. As your video marketing strategy develops over time, you can upgrade and invest more time and money into video creation.

You can use InVideo as your one-stop solution to video editing and customization. The best part? You don’t need to have a ton of experience with design or editing to make awesome videos.

And why stop there? You can hire professionals to put together your videos, buy professional camera equipment yourself, and so much more.

Take a look at the jump in quality of videos from people like Gary Vaynerchuk. Here he is at the beginning of his YouTube career. But before you start worrying about how you’re going to do all that, you have to start with the basics. There is no perfect time to start. So start right now.


5. Search matters.

Being the creative force and make useful content to use in the world of video marketing. Is a solid SEO strategy, but there’s more needed to produce a successful video marketing strategy than what you can see on the outside. Behind the scenes, SEO is still massively essential, whether you’re a fan of it or not.

It’s so vital that I made a video for local businesses on how to pull it off without a huge marketing budget but with your (design) skills.



Let me be clear. If your video content is not being optimized for search, you are almost certainly missing out on free exposure.

  • What you need to know about videos, keywords, and SEO title.

Even if you’re familiar with SEO through your blog, this next part will probably be news for you. That description section that’s available for your videos? That’s taken into consideration for search, too. The general idea here is still the same. Avoid keyword stuffing. 

Make sure your keywords are relevant. Typically, the best descriptions are those that accurately explain your video in conjunction with keywords. The same way your article title should have keywords that you’re looking to rank highly for, your video title is going to determine your ranking on sites like YouTube.

Balance storytelling and metrics. It’s the cornerstone of truly effective marketing, and it’s especially important when it comes to video marketing.

What you a video must-have:

  1. Write descriptions.
  2. Make outros.
  3. Test your links.
  4. Arrange the text and explain difficult parts.
  5. Use arrows and markers to direct readers.

6. Team up with influencers.

With the explosion of the internet and social media, the modern consumer has changed and so has the marketing aspect.

Make no mistake: Celebrity advertisements are still certainly occurring.

But as an alternative to the big-budget celebrity, smaller brands have taken to the internet and found micro-celebrities’.

These micro-celebrities are typically online influencers who have their loyal following and a different view of how to appeal to the people in their industry. The best influencers can run with your vision for content and provide you with unique and valuable insight into what kind of content to create.

Plus, there’s no denying that having your brand presented to a group of anywhere from 100,000 to several million dedicated followers can be massively impactful.

Just take a look at how Dude Perfect partnered with Hasbro to promote the company’s new Nerf product, the Mega Magnus.

Effectively teaming up with influencers comes down to 3 things.

  1. Choose your influencers wisely! If your brand is family-friendly, don’t reach out to someone who’s known for being controversial.
  2. Communicate! Don’t assume that you and the influencer are on the same page. It’ll definitely lead to miscommunication, and you may end up with content you didn’t want.
  3. Use ads to their full potential 

Just because you’re trying something new in the form of video content, that’s no reason to forget the principles of marketing that you’ve used with the rest of your content. If you’ve been executing a well-rounded marketing strategy, you should be drawing from both organic and paid traffic.

If you’re completely new to this, or you just want a refresher on how to maximize your ads, this part is for you.

Let’s take a look at the Facebook ads targeting mechanics.

Using Facebook ads, brands can easily tailor their ads to suit a variety of different users. Your ads can target users based on their age, gender, location, interest, and much more.

With Facebook ads, you’ll even know what your typical daily reach is. And the best part?You can customize each ad to maximize its relevancy. For example, let’s say that you created two videos.

The first video is for people getting ready to retire, and the second video is for people who just graduated from college. Instead of presenting your entire audience with an ad that likely won’t be very useful for them, you can ensure that each video gets its category and is presented to relevant parties.

You can run ads on my blog I use the same technics as Google ads, you can spread them around on every blog post to highlight your content/offers. In this way, you can save time in writing content and let your ad speak for you.


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Conclusion

For the record, I’m not going to sit tell you that video marketing is easy.

Creating compelling content can be an uphill battle sometimes, particularly when you’re first getting started.

But I can’t stress this enough: Your first video isn’t going to amazing.

And that’s okay!

Leave perfection to the artists. Out here in the marketing world, I’ll settle for meaningful progress.

Come up with a strategy. Execute that strategy by creating content as soon as you can. Take advantage of the platforms and resources at your disposal.

Video marketing may not be an easy way to build your brand, but once you get the hang of it, you’ll wonder why you waited this long to get started.

If you’ve already experimented with video marketing, what’s working for you? 


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