NOTE: This is not an endorsed blog post from the brand GYMSHARK.
Design to endorse GYMSHARK
If you are a blogger who wants to collaborate with brands and earn some income from your blog, you might be wondering how to write an endorsed blog post for brands that is effective, authentic, and ethical.
What is an endorsed blog post?
Hi there, and welcome to my blog! Today I want to share with you a very exciting topic: what is an endorsed blog post and why you should care about it.
An endorsed blog post is a blog post that has been sponsored by a brand or a company that you trust and respect.
It means that they have paid you to write about their product or service, but they have also given you the freedom to express your honest opinion and experience.
Why is this important? Well, for one thing, it helps you to earn some income from your blog, which is always nice.
But more importantly, it helps you to build trust and credibility with your audience.
When you endorse a product or service that you genuinely like and use, you are showing your readers that you are not just trying to sell them something, but that you are sharing something valuable and useful.
Of course, not all endorsed blog posts are created equal. You have to be careful about choosing the right brands and products to work with, and you have to disclose the sponsorship clearly and transparently.
You also have to make sure that your endorsed blog post is relevant to your niche and your audience, and that it provides value and information beyond just promoting the product or service. Also, plan ahead to see where you want to go.
Know the rules of marketing
If you do all these things right, an endorsed blog post can be a great way to grow your blog or your business and your money.
It can help you to establish yourself as an authority in your field, connect with your readers on a deeper level, and create loyal fans and customers.
Examples of endorsed content.
Every endorsed content has something to do with your feeling, and at the same time promote products, brand, sports hashtags, or social media channels.
There are no real limitations when it comes down to it. Be sure that the bar is high for writing one.
💡The most important thing is to know media and graphics.
You can also, consider outsourcing graphics works to a skilled designer.
You can see in the images that the designer uses simple colors and only show the brand Nike running shoes or sport shoes, Cola and taste, JBL sound during workouts, or price.
How To Write An Endorsed Blog Post For Brands
An endorsed blog post follows the same principles as a classic blog post. Also, knowing what the usual follower likes to read, so don’t overdo it with complex words and use a free grammar checker.
Writing a blog post for a brand can be a great way to showcase your expertise, attract new customers, and build trust with your audience. But how do you write a blog post that is engaging, informative, and aligned with the brand’s goals and values?
Here are some tips to help you craft a blog post that stands out.
Know your audience. Before you start writing, you need to have a clear idea of who you are writing for and what they want to learn from your blog post.
Ask yourself the following questions:
- What are their pain points, challenges, interests, and goals?
- How can your blog post help them solve a problem or achieve a desired outcome?
- What tone and style of writing will resonate with them?
Knowing your audience will help you tailor your content to their needs and expectations.
Choose a topic and a title.
Once you have identified your audience, you need to choose a topic and a title that will catch their attention and spark their curiosity.
Your topic should be relevant to your brand’s niche, industry, or product, but also offer something new, useful, or interesting to your readers.
Your title should be clear, concise, and catchy, and include keywords that your audience might use to search for your topic online.
Outline your main points.
Before you start writing, it’s helpful to outline the main points you want to cover in your blog post. This will help you organize your thoughts, create a logical flow of information, and avoid going off-topic or missing important details.
You can use bullet points, headings, subheadings, or numbered lists to structure your outline.
You should also include a brief introduction that summarizes what your blog post is about and why it matters to your readers and a conclusion that wraps up your main points and includes a call to action.
Write your first draft.
Using your outline as a guide, write the first draft of your blog post. Don’t worry too much about grammar, spelling, or formatting at this stage; just focus on getting your ideas down on paper.
Try to write in a conversational tone that reflects your brand’s voice and personality. Use short sentences and paragraphs, active verbs, and simple words to make your writing clear and easy to read. Use examples, stories, statistics, quotes, or images to support your points and make your content more engaging.
Edit and proofread your final draft.
After you finish writing your first draft, take some time to edit and proofread it carefully. Check for any errors in grammar, spelling, punctuation, or syntax. Make sure your content is consistent, coherent, and accurate.
Cut out any unnecessary words or sentences that don’t add value to your message. Add links to other relevant blog posts or resources that might interest your readers. Format your text using headings, subheadings, bolds, italics, or colors to make it more visually appealing.
Publish and promote your blog post. Once you are happy with your final draft, you are ready to publish and promote your blog post. Choose an appropriate platform or channel to publish your blog posts, such as your own website, a guest blog site, or a social media platform.
Add relevant tags or categories to help your blog post reach more people who might be interested in your topic. Share your blog post with your email list, social media followers, or other networks.
Encourage feedback and engagement from your readers by asking questions or inviting comments.
Offer to promote it with ads
If you are on a tight budget and the brand owner wants to promote the content to reach more people. Then you should not be ashamed for asking a fee for it. If the promotion ad goes through your social media networks or your blog followers network.
I suggest using them, because they may come in handy in the long run. When you say that you promote it and only care about the fee, then you miss the point.
The idea is that are experienced enough to create an ad, optimize it, track the performance, and give valuable feedback.
You can advertise through:
- Facebook Ads
- Google Ads
- Yahoo Ads
- Microsoft/Bing Ads
- WordPress Blaze Ads
Create a brand strategy
Listen to this podcast so you get an idea of what a brand strategy is.
1. Choose a brand that aligns with your niche and values.
Before you agree to write an endorsed blog post for a brand, make sure that the brand is relevant to your blog’s topic and audience. You don’t want to promote something that has nothing to do with your niche or that goes against your values.
For example, if you are a vegan blogger, you wouldn’t want to endorse a meat company.
Choose a brand that you genuinely like and trust, and that offers something that your readers would be interested in.
2. Disclose the endorsement clearly and honestly.
One of the most important things to do when writing an endorsed blog post is to disclose the endorsement to your readers. That is not only ethical but also required by law in many countries.
See my disclosure page here.
You should state at the beginning of your post that it is sponsored by the brand and use hashtags like #ad or #sponsored on social media.
You should also explain why you decided to work with the brand and how it benefits your readers.
Don’t try to hide or deceive your readers about the endorsement, as this will damage your credibility and trust.
3. Write in your voice and style.
When writing an endorsed blog post, you should still write in your voice and style as if you were writing any other blog post. Do not copy or paste the brand’s marketing materials or use their terminology.
Instead, use your voice and tone to say your view and experience with the product or service. Be honest and genuine, and don’t exaggerate or make false claims.
You can also include personal stories or anecdotes to make your post more engaging and relatable.
4. Provide value and information to your readers.
An endorsed blog post should not be just a sales pitch for the brand. It should also provide value and information to your readers, such as how the product or service can solve their problems, improve their lives, or satisfy their needs.
You can also include tips, advice, tutorials, reviews, comparisons, or testimonials to show how the product or service works and what benefits it offers. Also, answer any questions or concerns your readers might have about the product or service.
5. Include a clear call to action and a link to the brand’s website.
At the end of your endorsed blog post, you should include a clear call to action that encourages your readers to take the next step, such as visiting the brand’s website, signing up for a free trial, buying the product, or entering a giveaway.
You should also include a link to the brand’s website or landing page where your readers can find more information or make a purchase. Make sure that the link is visible and clickable, and that it tracks your referrals.
Learn the benefits of endorsed branding.
Writing an endorsed blog post for brands can be a great way to monetize your blog and grow your audience, as long as you do it right.
By following these tips, you can write an endorsed blog post that is effective, authentic, and ethical, and that will benefit both you and the brand.
Remember to always keep your audience in mind and write with passion and purpose. Happy blogging!
So what do you think? Have you ever written or read an endorsed blog post? How did it go? Let me know in the comments below.
And if you want to learn more about how to create awesome endorsed blog posts, check out this blog here. Thanks for reading and see you next time!
If you want to have a professional-looking design for endorsed/branding purposes, then you can contact me for it.
Must I Create Content Before Contacting A Brand And When Do I Email A Brand?
Yes, create content first and learn to invest time or money in your blog or website. And learn how to write proper content and then mail a brand.
Where To Start And What Should I Pay Attention To?
You start by looking at online examples and paying attention to the target audience.
What Does A Brand Expect From A Blogger?
What a brand owner expect is that you have experience with content creation and the ability to integrate graphics, and social media, write quality content, run ad campaigns, SEO, Good structure, and the layout of the images or embed videos/tutorials are organic.
So the content can reach its full potential.